We help you ask the right questions at the right time to gain and keep good clients. Our goal is to deliver a strategy to help you work smarter; not harder!
Business Development Consulting and Strategy Development.
At the Ariah Agency, we specialize in proposal management and support, business development consulting, and strategy development. In Business Development, you are always looking for your next client. We help you determine if they are the right client by determining your “WHY”. We help you ask the right questions:
Does this sales prospect fit into our target audience of industry, size, or revenue?
Can our services and expertise help solve their problem and reach their goals?
Does this company have a realistic budget?
Are you talking to the decision-maker?
We have watched many organizations chase the wrong opportunities, at the end of the year, they have lost more than they’ve won or won opportunities where they had to eat the cost because it was not a good fit for the business. And lastly, they lost major opportunities they could have won. Don’t let this be you!
If you are looking for additional support for your Business Development Sales team, we can help!
Strategic Planning
What will your company look like 5 years from now? Do you have a post-covid plan in place to retain clients and reach success? We can help you layout your plan for growth in your industry and help position you as a leader. Whether you are a small start-up or have been in business for over 1o years, you need a strategic plan.
Account Planning
Sales Tip: No matter how many opportunities you think you are going to win you must understand that you can’t build a relationship with just an opportunity. It works vice versa because people don’t buy from strangers. They buy from people they know and trust. You need to formalize your pursuit of a core and key client with a comprehensive strategic account plan that becomes your road map to success, including how you will build and “zipper” relationships, establish trust and credibility, provide value, foster and manage perceptions, and assist them in achieving their business goals.
Are you looking to develop an effective Account Management plan? We help you select the right clients for your core and key account planning and develop strategies to help you win work with these clients.
Leads/Pipeline
A realistic pipeline is needed for a company to grow and bring in revenue. We leverage our industry experience and knowledge to set your organization up for success we provide research, planning, and coordination capabilities targeted to specific, client-defined industries.
Successful Business Development is a game of chess with four phases:
Open Game, Middle Game, End Game, and Next Game
Become great at pursuing customers instead of chasing opportunities!
Professional Sales Training (Private and Small groups)
In business development, we breakdown our sales training into four effective phases like a game of chess, Open Game, Middle Game, End Game, and Next Game. We follow the best practices of what is necessary for each phase. We believe that if you wait until the End Game phase to try to win an opportunity, you are setting yourself up for failure. We normally see many companies that are transactional-based. They are always chasing opportunities with last-minute presentations, boilerplate proposals with no focus on the client’s needs or wants. If this sounds like your normal daily process, then your success rate is around 10-15%. Many of your competitors understand the importance of an effective open and middle game strategy and will beat you! Checkmate!
Did you know you can increase your win rate by 70% with an effective middle game!
Let us teach you how to win and conduct these phases so you can win your next big project.
If you are looking to incorporate a sales process into your organization, schedule your discovery call today so we can learn more about your needs.
We offer 1 - 2 day training seminars, either virtually or via visiting your office/ location.
